Built for Indonesia’s #MikroHeroes
Since December 2020
PasarMIKRO began in December 2020 as a trading app for egg farmers and traders in Blitar, East Java. It now covers farmers, breeders, fishers and traders across many commodities, and gives the companies that buy from them the finance, traceability and compliance tools built on those same trades.
Why we started
The agri-commodity market matters everywhere, because people will always eat. Yet large companies capture most of its value, while small farmers, suppliers and buyers are left behind.
Indonesia’s $130 billion agricultural market was shaken by the pandemic. The fragmented supply chains of smallholder ecosystems showed how fragile they are.
PasarMIKRO is a social enterprise set up to back these agri #MikroHeroes with a platform and digital tools. We looked at their most urgent problems first and built our products around them.
“There is no better time than now to start the change!”
Google Play Best of 2023
The PasarMIKRO app received an honorable mention in the Best Hidden Gems category.