Our team

PasarMIKRO’s diverse team has deep local knowledge – local knows best! – paired with the best expertise of global tech and commodity trade finance has to offer. 

We innovate on a global and local scale, on behalf of our customers and the Agri community to solve very human problems. 

Come join us on our mission. We’re based in Jakarta, Singapore and Bali! 

Founders

Dien Wong
CEO

23+ years in the digital space leading startup companies like Altermyth, RajaMobil.com, Netzme, and involved in with grass root projects.

Dien is the entrepreneurial mind that gave birth to the PasarMIKRO long-term vision, and made it happen through an tech based approach and deeply inclusive design for local agri communities.

Hugo Verwayen
CFO

Senior ex-Banker with 12+ years experience in building businesses in commodities (incl Agri) and investment banking.
 

Hugo brings best in class commodity trade experience to build the best solutions for the smallholder community. His know how makes that all our services are sustainable and resilient for scale. 

Edo Djayaputra

COO

10+ yrs strategy consulting and tech-startup operations with Facebook EMEA HQ, EY, and advising non-profit organizations in Indonesia.

Edo brings out the best of the team; laying the people, culture, and operation foundation of the company and leading the communication and marketing effort of the company.

Leads

Eko Juniarto

Head of Technology

Richard Sumbayak

Head of Finance & Accounting

Eliza Octavianie

Head of Operations & People

Angga Afriadi

Developer

Leonardus Litik

Developer

Delia Deviani

QA

Tri Anugerah

UI/UX

Mohamad Rifan Baihaqie

Developer

Yoseph Budianto

Lead Developer

Desra Syafrianti

Finance Staff

Elaine He

Risk Management

Sacha Carina Van Ginhoven

Head of Brand

Daniel Teixeira

Head of growth

Jin Yang Ang

Data Analytics

Devi

Account Executive

Advisors

Edward Chamdani
Commissary

As a serial tech-entrepreneur, he has founded several tech companies in enterprise solutions for the financial services industry. He sold his last tech company in 2007 and became a Strategy and Business Development Consultant in Telkom eCommerce initiative and PT Pos Indonesia payment point online banking development agencies until 2010 before he co-founded Ideosource Venture Capital. He now serves as a board member in Amvesindo (Indonesian Venture Capital and Startup Association), Nexticorn (Next Indonesia Unicorn), VC and Alternative Funding compartment in Kadin (Indonesian Chamber of Commerce and Industry). Currently, he also serves as a President Director at PT Satria Daulat Global, Gayo Capital and Ideosource Green Initiative which is an investment holding company focussing on supporting the UN Sustainable Development Program focusing on agriculture, maritime and clean energy investment. With his extensive experience, he has been advising PasarMIKRO in elevating our overall business strategy and stakeholder relations.

Ben Elberger & JAB Advisory
Advisor

Ben has been around in the startup scene for the last 15 years. He has helped in scaling up Kiva, an online lending platform for SMEs, Mapan – PT Ruma, a digital community that helps empower micropreneurs and Go-Fin (GoTo) that helps to provide access to savings, investments, insurance, and credit for all Indonesians. He is currently advising up and coming Indonesian startups such as Crowde, Pluang and Fairmoney. Ben as our core advisor along with his partners (Aldi Haryopratomo and Junaidi, as JAB Advisory) has been essential to PasarMIKRO, advising since mid-2021, he has been supporting us in refining the business model, operating model and fundraising strategy.

Lishia Erza

Advisor

15 years industry experience, have led businesses in UK, Singapore, Hongkong in technology, media, and financial sectors. Voted as #5 in Global Top 100 Women Supply Chain (In association with IBM, 2021), Top 100 Women in Fintech from Fintech Magazine 2021, SWA Magazine Indonesia’s List of Most Powerful Women In Indonesia 2021 and Indonesia C-League 2022. Lishia also chairs the SME entrepreneurial development committee at APINDO – Indonesia’s largest trade association, and vice-chair for International Industry Access at the Indonesian Chamber of Commerce (KADIN). Lishia has done extensive work in gender economic empowerment and SME access to Finance, so much so that she is acknowledged by Innovate Finance UK, being on their Women in Fintech Powerlist 2021 in ESG category. Lishia has been helping us in getting a more efficient way to scale up the business operations.

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