About us

The Agri commodity market is essential worldwide – people will always eat! And the demand for food keeps rising. Although foodprices in the stores have increased, smallholder farmers, suppliers and buyers have not benefited from it.. yet.

The conventionally traded $130 Bn Indonesian agriculture market has been shaken up since the pandemic till today. The disrupted and inefficient supply chain of the smallholder, traders and suppliers, the Agri #microheroes have been hit the hardest.

PasarMIKRO is a social enterprise that is determined to empower the Agri #microheroes through platform and digitalisation, to create a resilient and efficient network of the smallholder agricultural supply chain. We’ve picked some of their most pressing problems and developed our solutions revolving around them.

There is no better time than now, to start the change!

Dien, Edo and Hugo
Co-founders of PasarMIKRO

Our Solutions Address Key Challenges


Farmers (sellers) get paid fast. Traders (buyers) receive working capital during the trade cycle


All transactions are traded via the platform, offering aggregation, price discovery and optionality for the users


Trading through the platform enables users to use their data and record for other (non) credit services such as credit risk, inventory and financial management

Traders network

Leverage on existing first mile traders to provide logistics, fulfillment, sorting and distribution, benefitting the entire upstream ecosystem

The PasarMIKRO Platform

 We put the power of the professional traders – to always have options – in the hands of the smallholder farming community.

Our App enables a sustainable ecosystem that makes trading easy and accessible to our customers, because of our ethos of upwards social mobility and deep empathy for everyone we serve.

A few interesting facts about our platform:

  • Key functionalities

    marketplace, wallet overviews, payment options, trade credit and other trade services.

  • Easy and accessible

    Our users can onboard and do their first transaction within 30 mins without any direct support.

  • Automated insights

    the App provides data insights to support financial, risk and inventory management.

  • Blockchain traceability

    enables traceability of individual goods across the supply chain.

  • All users transact cashless

    through bank transfers. Increasing trust and transparency.

Our Impact so far

To date, 9 commodities are traded via our platform; including eggs, corn, rice, fruits and coffee.

Covering agri communities in East, Central and West Java, Lampung (Sumatra), North Sulawesi and Bali

registered farmers, suppliers and traders
mln USD
(188bln IDR) has been disbursed to farmers by PasarMIKRO
mln USD
(226bln IDR) total traded value

Testimonials from the field

After several months of using PasarMIKRO, I feel very happy! This application is easy to learn and use.

Surya - Blitar


I like using PasarMIKRO, because financial records are more organized! Also, my business is more focused & secure

Meri - Indramayu


Thank you PasarMIKRO, with the funding feature, I have been greatly helped with the fund that has been provided!

Sri - Cirebon


The Team

PasarMIKRO’s diverse team has deep local knowledge – local knows best! – paired with the best expertise of global tech and commodity trade finance has to offer. 

We innovate on a global and local scale, on behalf of our customers and the Agri community to solve very human problems. 

Come join us on our mission. We’re based in Jakarta and Bali! 

Dien Wong

23+ years in the digital space leading startup companies like Altermyth, RajaMobil.com, Netzme, and involved in with grass root projects.

Dien is the entrepreneurial mind that gave birth to the PasarMIKRO long-term vision, and made it happen through an tech based approach and deeply inclusive design for local agri communities.

Hugo Verwayen


Senior ex-Banker with 12+ years experience in building businesses in commodities (incl Agri) and investment banking.

Hugo brings best in class commodity trade experience to build the best solutions for the smallholder community. His know how makes that all our services are sustainable and resilient for scale.

Edo Djayaputra


10+ yrs strategy consulting and tech-startup operations with Facebook EMEA HQ, EY, and advising non-profit organizations in Indonesia.

Edo brings out the best of the team; laying the people, culture, and operation foundation of the company and leading the communication and marketing effort of the company.

Show entire team


Join our mission to help empower the farming #microheroes in Indonesia (and beyond!) and help develop best in class financial and tech product solutions

Join Us

Our Partners

We are very proud to be trusted and supported by institutions that together want to uplift the smallholder farming communities

PasarMIKRO in the news

  • Indonesian agritech firm rakes in $2.5m in seed money to support middlemen.

    Article: techinasia

  • 1982 Ventures backs Indonesian agri commodity marketplace PasarMikro

    Article: e27

  • PasarMIKRO Mendapatkan Pendanaan Awal Senilai $2,5 Juta dari Trihill Capital dan Resolution Ventures

    Article: DailySocial

  • DealStreetAsia

    Indonesian agritech startup PasarMIKRO raises $2.5m seed round

    Article: DealStreetAsia

  • DiplomasiRepublika

    Lima Talenta Muda Indonesia Ini Berlaga di Ajang Startup Amerika

    Article: DiplomasiRepublika

  • Egg Farmers are using PasarMIKRO
    to sell their produce

    Article: detikNews

  • PasarMIKRO is helping farmers to sell
    eggs in the middle of pandemic

    Article: detikFinance

  • Marketplace B2B Produk Tani Pasarmikro Raih Tambahan Modal dari 1982 Ventures

    Article: techinasia

  • 1982 Ventures backs Indonesian agri commodity marketplace PasarMikro

    Article: e27

  • Kompas

    24 Best Startups Ready to Join the 2022 HUB.ID Accelerator Program Series

    Article: Kompas

  • DailySocial.id

    PasarMikro wants to empower the function of middlemen and create financial inclusion for farmers

    Article: DailySocial.id

Helping people enhance their wealth

Dont be shy, Just tell us about yourself and we’ll figure out the best investment option for you and your project. 

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